{"id":5749,"date":"2026-04-15T05:17:30","date_gmt":"2026-04-15T05:17:30","guid":{"rendered":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/?p=5749"},"modified":"2026-05-06T15:34:54","modified_gmt":"2026-05-06T15:34:54","slug":"lucilei-serido","status":"publish","type":"post","link":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/lucilei-serido\/","title":{"rendered":"Lucilei Serido"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5749\" class=\"elementor elementor-5749\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c832342 e-flex e-con-boxed e-con e-parent\" data-id=\"7c832342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2096583a elementor-widget elementor-widget-text-editor\" data-id=\"2096583a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"has-white-background-color has-background wp-block-paragraph\"><strong>Lucilei Serido <\/strong>is a Brazilian-born executive and engineer with extensive experience in the international construction and real estate development sectors. He is best known as the founder and leader of the <a href=\"https:\/\/rotagroup.ca\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\">Rota Group<\/a>, where he has played a significant role in development projects across Canada, the United States, and Brazil. Specializes in residential, commercial, industrial design and construction having over 21 years of management experience in Renovation and Construction. He holds a degree in Civil Engineering, a graduate degree in Business Administration, an MBA in Construction and Real Estate Management, a Construction Management and a PhD in Structural Engineering.\u00a0Also, ongoing with his P.Eng. License Application (100653600) from the Professional Engineers of Ontario.<\/p>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">As founder of Rota Group North America, he has been conducting business in Canada, the USA, and Brazil since 2005. His career, both local and international, has grown since then, culminating in his recognition in Madrid, Spain, in 2013 as the leader of an internationally acclaimed quality construction company.\u00a0<\/p>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">As of 2017, Lucilei Serido and the Rota Group North America have been conducting an active role in Canada&#8217;s development scene through the Rota Construction CA and Rota North America Cleaning.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_64524423998f0738-24\">\u00a0<\/p>\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-background-color has-background\">Professional Roles &amp; Business Ventures<\/h3>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">Serido holds several high-level leadership positions across various international entities:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>CEO of Rota Group North America including <a href=\"https:\/\/intch.org\/company\/rota-construction-canada\" target=\"_blank\" rel=\"noreferrer noopener\">Rota Construction Canada<\/a>:<\/strong> Leading residential and commercial construction and remodeling projects in Toronto since 2017.<\/li>\n\n<li>Manager of Rota North America Cleaning since 2024.<\/li>\n\n<li><strong>CEO of Rota Construction USA Corp:<\/strong> Based in Massachusetts, overseeing American operations since 2016.<\/li>\n\n<li><strong>President of Rota Group International:<\/strong> Managing international business interests since 2013.<\/li>\n\n<li><strong>Founder of Grupo Rota do Brasil:<\/strong> His original venture, established in 2005, which laid the foundation for his international expansion.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-background-color has-background\">Background and Expertise<\/h3>\n\n<p id=\"p-rc_64524423998f0738-28\" class=\"has-white-background-color has-background wp-block-paragraph\">Serido possesses a multidisciplinary professional background, combining technical engineering skills with business and legal expertise:<\/p>\n\n<ul class=\"wp-block-list has-white-background-color has-background\">\n<li><strong>Engineering:<\/strong> He is a licensed <strong>Civil Engineer<\/strong> (degree from Faculty Catholic, Brazil) with over 20 years of experience in construction management and implementation.<\/li>\n\n<li><strong>Business &amp; Administration:<\/strong> He is a licensed <strong>Business Administrator<\/strong> and holds an MBA in Real Estate Business Management from <a href=\"https:\/\/orcid.org\/0000-0003-0864-8509\" target=\"_blank\" rel=\"noreferrer noopener\">IBS-FGV<\/a>.<\/li>\n\n<li><strong>Specialized Training:<\/strong> His education includes a specialization in <strong>Tax Law<\/strong>, industrial project engineering, and executive education from <a href=\"https:\/\/orcid.org\/0000-0003-0864-8509\" target=\"_blank\" rel=\"noreferrer noopener\">Babson College<\/a>.<\/li>\n\n<li><strong>Certifications and Licenses:<\/strong> He is registered as a Professional Accountant (CRC-MG) and a Professional Administrator (CRA-MG) and Civil Engineer (CREA-MG)-(CREA-SP)-(CREA-SC) in Brazil and ongoing with his P.Eng. License Application (100653600) from the Professional Engineers of Ontario in Canada.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading has-cyan-bluish-gray-background-color has-background\">Focus Areas<\/h3>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">In his current work with <a href=\"https:\/\/www.houzz.com\/professionals\/general-contractors\/rota-construction-ca-pfvwus-pf~1104165531\" target=\"_blank\" rel=\"noreferrer noopener\">Rota Construction CA<\/a>, he oversees diverse projects ranging from luxury home additions and basement remodeling to large-scale commercial renovations. His leadership is noted for a proactive approach to project coordination and a focus on integrating international business standards into local construction practices.<\/p>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">Lucilei Serido was indicated to running as a candidate of the entrepreneur of impact in 2026 in Canada <a href=\"https:\/\/entrepreneurofimpact.org\/2026\/lucilei-serido\">Entrepreneur of Impact<\/a> and he also is a supporter of sustainable development, and since 2019 he has ensured that Rota Group adheres to the UN&#8217;s organizational best practices for Sustainable Development Goals (SDGs).<\/p>\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\">Lucilei Serido has higher experience in full home renovation in Toronto and GTA.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lucilei Serido is a Brazilian-born executive and engineer with extensive experience in the international construction and real estate development sectors. He is best known as the founder and leader of the Rota Group, where he has played a significant role in development projects across Canada, the United States, and Brazil. Specializes in residential, commercial, industrial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[36,39,38,40,31,35,29,33,34,32,37,30],"class_list":["post-5749","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-basement","tag-ca","tag-construction","tag-group","tag-home","tag-kitchen","tag-lucilei","tag-reno","tag-renovation","tag-renovations","tag-rota","tag-serido"],"_links":{"self":[{"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/posts\/5749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/comments?post=5749"}],"version-history":[{"count":16,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/posts\/5749\/revisions"}],"predecessor-version":[{"id":5836,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/posts\/5749\/revisions\/5836"}],"wp:attachment":[{"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/media?parent=5749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/categories?post=5749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rotagroup.ca\/rotaconstruction.ca\/wp-json\/wp\/v2\/tags?post=5749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}